Picton Mahoney Asset Management’s previous website had become fragmented due to incremental, ad-hoc changes, resulting in a disjointed user experience and unclear brand identity. The site struggled to communicate the company’s unique position in the market.
The redesign realigned with Picton Mahoney’s core brand, emphasizing its bold, strategic approach. The overhaul included a content reorganization and UI/UX improvements, creating a cohesive, user-friendly experience. The new site now better reflects the company’s values, enhancing its presence and showcasing its leadership in the asset management industry.
