LexisNexis

LexisNexis, a leading SaaS organization in the legal industry, offers tools designed to enhance efficiency, research, and data-driven decision-making for legal professionals. However, inconsistent marketing messaging and increased competition led to a decline in interest.

National Campaign

LexisNexis partnered with LineSeven to launch a national campaign aimed at reintroducing its suite of solutions with clear, customer-focused messaging. The campaign emphasized practical benefits over technical features, showcasing how LexisNexis tools streamline workflows and improve decision-making.

The multi-channel campaign, including website banners, email, print ads, and LinkedIn ads, successfully re-engaged customers, reinforced brand messaging, and highlighted the value of LexisNexis' solutions for legal professionals.

Previous
Previous

Canadian Tire / Brand + Digital + Print

Next
Next

Picton Mahoney Asset Management / Brand + Website Design