Capital One

More than 25 years ago, Capital One revolutionized the credit card industry with data and technology. Today, they are one of the most widely recognized brands in banking — serving more than 100 million customers across a diverse set of businesses.

Capital One was preparing to launch Aspire, a new
rewards-driven MasterCard and required a national campaign to effectively communicate its key features and generate interest with new and existing customers.

New Capital One Aspire MasterCards

LineSeven had the opportunity to design a new family of MasterCards for Capital One, including the Aspire Platinum and Gold cards, as part of a major product refresh. Our role involved crafting visually compelling designs that aligned with the brand’s identity.

Ad Campaign - Print

Ad Concept 1 - Earn Rewards Anywhere

Capital One aimed to launch a print campaign across 12 major newspapers in key metropolitan areas throughout Canada.

LineSeven developed two campaign concepts designed to effectively communicate the features and benefits of the Aspire MasterCard, ensuring the messaging resonated with potential customers.

Given that the primary benefit of the new Aspire MasterCard was the ability to earn double reward points or miles on every purchase, regardless of location, LineSeven developed a concept that utilized satellite imagery of the 12 cities in which the ads would run to visually showcase the wide range of places where rewards could be earned.

Ad Concept 2 - Earn Rewards On Anything.

If the first concept can be best summarized as "Earn Rewards Anywhere," then the second concept can be summarized best as "Earn Rewards on Anything."

We envisioned that customers would start to see everyday purchases as opportunities to earn double rewards.

To communicate this, we creatively "branded" familiar items with a prominent "2X" logo, reinforcing the idea that double rewards could be earned on virtually anything.

Direct Mail

We created direct mail pieces as part of the integrated campaign, focusing on clear and concise communication of the Aspire MasterCard’s key features and bonus offers, highlighting their value as benefits to customers.

Out-Of-Home Advertising

Out-of-Home advertising was a key element of the campaign, and LineSeven designed this execution at Pearson Airport in Toronto. Mockup below.

Motion Graphics

LineSeven designed a number of short videos to play in various locations (online, tv and video screens) to introduce the new Aspire MasterCard and highlight the main benefit (double points/miles).

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