Work
We’re proud to have collaborated with a diverse range of organizations—from iconic Canadian institutions to emerging start-ups. Each project demonstrates our unwavering commitment to creativity, collaboration, and delivering impactful, results-driven creative/design solutions.
Giatec Scientific
Giatec Scientific is a global leader in smart testing technologies for the construction industry, specializing in cutting-edge solutions for concrete. Giatec’s mission is to bring disruptive, knowledge-based, and sustainable technologies to the concrete industry. Giatec’s products allow concrete producers, contractors, and business owners to increase the profitability of their projects by saving time, labor, and costs.
LineSeven partnered with Giatec Scientific to refresh their brand identity, crafting a bold new visual style that reflects Giatec’s innovation in smart concrete technology and passion for sustainable construction. Building on this updated look, LineSeven developed a cohesive suite of print and digital marketing assets—from product brochures and print advertising to digital marketing materials and social media content—ensuring consistent brand expression across every touchpoint.
WHAT WE DID:
VISUAL IDENTITY, BRAND GUIDELINES, WEBSITE DESIGN, DIGITAL & PRINT COLLATERAL DESIGN, DIGITAL & PRINT ADVERTISING DESIGN
ISE Ergonomics
ISE Ergonomics was a Canadian company specializing in innovative ergonomic solutions aimed at improving workplace safety, comfort, and productivity. ISE Ergonomics focused on the design and development of advanced ergonomic tools and technologies for industrial and office environments, helping businesses reduce the risk of injury and enhance employee well-being.
LineSeven collaborated closely with ISE Ergonomics to revitalize their brand identity, creating a bold and modern visual style that captured the company's commitment to innovation and elegant industrial design for work spaces. Through this partnership, LineSeven translated the refreshed brand into a comprehensive suite of marketing assets, including product brochures, print ads, digital materials, and social media content—ensuring a consistent and compelling brand presence across all platforms.
WHAT WE DID:
VISUAL IDENTITY, BRAND GUIDELINES, WEBSITE DESIGN, DIGITAL & PRINT SALES/MARKETING COLLATERAL, DIGITAL & PRINT ADVERTISING DESIGN
LexisNexis
LexisNexis is a global provider of legal, regulatory, and business information and analytics. The company offers advanced research tools, data solutions, and technology platforms that help legal professionals, corporations, and government organizations make informed decisions, manage risk, and improve efficiency.
LexisNexis approached us to develop an integrated, brand-awareness campaign to highlight to end-users the benefits of their products and services. Our strategy focused on showcasing the real-world impact of their legal and data solutions, positioning them as essential tools that support justice, compliance, and informed decision-making year-round. The result was a compelling, cohesive campaign that reinforced LexisNexis’ leadership in the industry and helped deepen engagement with their core audiences.
WHAT WE DID:
CAMPAIGN CONCEPT, COPYWRITING, ART DIRECTION, PRINT & DIGITAL ADS, SOCIAL MEDIA ELEMENTS
Picton Mahoney Asset Management
Founded in 2004, Picton Mahoney is a 100 % employee-owned Canadian investment management boutique dedicated to offering differentiated investment solutions, particularly in the realm of alternative strategies and volatility management.
Over time, Picton Mahoney’s website had suffered from a lack of big-picture thinking without cohesive execution—incremental updates had gradually eroded the strength of their brand and clarity of their message and content. LineSeven partnered with Picton Mahoney to reverse this trend, revitalizing their brand style with renewed focus, sophistication, and consistency. The collaboration culminated in a complete website redesign and content reorganization that restored the integrity of the Picton Mahoney brand and delivered a modern, intuitive user experience.
WHAT WE DID:
VISUAL IDENTITY, BRAND GUIDELINES, WEBSITE DESIGN, DIGITAL MARKETING COLLATERAL
Canadian Tire
Canadian Tire Corporation is one of Canada’s most iconic and diversified retail companies, founded in 1922 and headquartered in Toronto. Best known for its flagship Canadian Tire stores, the company also owns a family of trusted brands including SportChek, Mark’s, Party City (Canada), Helly Hansen, and Canadian Tire Financial Services, as well as the Triangle Rewards loyalty program. Together, these businesses make Canadian Tire a leader in retail, apparel, sporting goods, and financial services across the country.
LineSeven partnered with Canadian Tire Corporation to develop a new internal brand style that unites and inspires the company’s more than 30,000 employees across Canada, along with those from its family of brands—including SportChek, Mark’s, Party City (Canada), and Helly Hansen. The refreshed internal brand was designed to strengthen shared purpose, foster alignment, and clearly communicate Canadian Tire’s values and vision across all levels of the organization. This new brand style was then leveraged to produce a wide range of print and digital collateral, ensuring a consistent and engaging employee experience across every touchpoint.
WHAT WE DID:
VISUAL IDENTITY, BRAND GUIDELINES, CAMPAIGN CONCEPT, COPYWRITING, ART DIRECTION, PRINT & DIGITAL COLLATERAL
