As ISE celebrated its 20th anniversary, it struggled to define its value proposition amid increased competition and an out-of-date, neglected brand identity.
Seeking a solution, ISE engaged Line Seven for a comprehensive strategy to regain their strength in the marketplace.
Through rebranding and marketing initiatives, we clarified ISE’s core identity, and redesigned and refined their marketing materials
These efforts successfully differentiated ISE from competitors, revitalized its market presence, and positioned the company for long-term growth and leadership in the ergonomics sector.
